Based on what you understand about the consumer buying process, why is it a good idea for Toyota to feature fuel economy in the advertisements for its hybrid Prius automobile.
a. Because the Prius is more expensive than comparable cars that are not hybrids so it would not appear to be as favorable if a customer chose price as the evaluation criterion.
b. All of these are reasons why it is a good idea for Toyota to feature fuel economy in advertisements for its hybrid Prius automobile.
c. Because one of the advantages of owning a hybrid car is that you use less gasoline.
d. Because the company naturally wants customers focus on attributes where their product has an advantage over competitive products.
e. Because it encourages consumers to use fuel economy as an evaluation criterion. The Prius compares very favorably to other cars on the basis of fuel economy.
Answer: b. All of these are reasons why it is a good idea for Toyota to feature fuel economy in advertisements for its hybrid Prius automobile.
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Which of the following is true about power?
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Which of the following are short-term, unsecured promissory notes sold by large businesses?
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