Typically, the price a firm charges for a good or service is:
A. less than the value placed on that good or service by the customer.
B. more than what customers assume it would be.
C. more than the market price for similar goods or services.
D. the same as the value placed on that good or service by the customer.
E. less than the lowest priced similar good or service in the market.
A
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Evaluate the following project using an IRR criterion, based on a cost of capital of 10%: CF0 = -6,000, CF1 = +3,300, CF2 = +3,300.
A) Accept, since IRR exceeds opportunity cost. B) Reject, since opportunity cost exceeds IRR. C) Accept, since opportunity cost exceeds IRR. D) Reject, since IRR exceeds opportunity cost.
Which of the following generational groups account for a third of the U.S. population but half of all consumer spending?
A) Millennial B) Generation X C) Generation Z D) baby boomer E) Lost Generation