All of the following are disadvantages of test marketing EXCEPT that test marketing ________
A) is typically expensive
B) can be time consuming
C) enables competitors to gain advantages
D) encourages dishonesty among participants
E) fails to guarantee product success in the market
D
Business
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Guerilla marketing tactics include the following, except:
A) creativity B) willingness to try something unusual C) offering coupons and rebates D) quality relationships
Business
ISO 14000:2004 is a documentation standard that requires participating companies to keep track of their raw-materials use
Indicate whether the statement is true or false
Business