A simple object is a semantic object that contains only ________
A) single-value, simple or group attributes
B) single-value, object attributes
C) single-value, simple attributes
D) multi-value, simple or group attributes
A
Business
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An alternative to a two-way stretch is ________, adding more items within the present range of the line
A) cobranding B) family branding C) a mixing strategy D) a filling-out strategy E) a contracting strategy
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Snappy Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would give the audience the most control over exposure to the ads and interactive capabilities?
A) the Internet B) newspaper C) TV D) radio E) billboard
Business