Why are media companies pushing to eliminate rules against owning newspaper and electronic media outlets in the same market??
What will be an ideal response?
ANSWER:
When companies consolidate their newspapers with other types of media outlets, such as broadcast, digital, and mobile, they are able to share content with their radio, television, website, and mobile holdings. This practice promotes competition, reaches a wider audience, and gives consumers a choice of venue for their news and information.
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What are some ethical challenges faced by Public Relations professionals?
What will be an ideal response?
David is preparing an agenda for an upcoming group meeting. His group has one major issue to cover and several small items that can be handled fairly quickly. How should David organize these items on his agenda? a. Start by addressing the small items first and then move to the major item. b. Start with the major item to be sure there is enough time to cover it fully. c. Start with a few
small items to get the team warmed up, move to the major item, and then wrapup with the remaining small items. d. Schedule two separate meetings: one to cover the major item and another to cover the smallitems.