Information previously gathered for other purposes than the problem or issue under study is _____

a. primary data
b. syndicated data
c. secondary data
d. a marketing research system

c

Business

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Jaycee Auto Repair has the following budgeted costs for the next year:

Time Charges Material Charges Shop employees' wages and benefits $120,000 $- Parts manager's salary and benefits - 45,000 Office employee's salary and benefits 30,000 15,000 Other overhead 15,000 40,000 Invoice cost of parts and materials - 400,000 Total budgeted costs $165,000 $500,000 The material loading charge to be used next year assuming a 40% markup on material cost is a) 40%. b) 80%. c) 65%. d) 20%.

Business

The objective with transaction-oriented but profitable customer is to

a. retain them by investing heavily. b. capture as much of their business as possible in the short time they buy from a particular company. c. reduce the cost to serve them by imposing strict cost controls. d. increase the share of these customers' business. e. increase the amount of communication with them.

Business