Information previously gathered for other purposes than the problem or issue under study is _____
a. primary data
b. syndicated data
c. secondary data
d. a marketing research system
c
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Jaycee Auto Repair has the following budgeted costs for the next year:
Time Charges Material Charges Shop employees' wages and benefits $120,000 $- Parts manager's salary and benefits - 45,000 Office employee's salary and benefits 30,000 15,000 Other overhead 15,000 40,000 Invoice cost of parts and materials - 400,000 Total budgeted costs $165,000 $500,000 The material loading charge to be used next year assuming a 40% markup on material cost is a) 40%. b) 80%. c) 65%. d) 20%.
The objective with transaction-oriented but profitable customer is to
a. retain them by investing heavily. b. capture as much of their business as possible in the short time they buy from a particular company. c. reduce the cost to serve them by imposing strict cost controls. d. increase the share of these customers' business. e. increase the amount of communication with them.