Purchase decisions are based on how consumers perceive prices and what they consider the current actual price to be–not the marketer's stated price

Customers who already have a preference for a brand redeem the majority of all coupons

Indicate whether the statement is true or false

Expressing future return in the total return equation is usually done by estimating

A) the expected annual growth in dividends or EPS. B) the current yield and then doubling or tripling it as seems appropriate for the stock in question. C) overall economic growth, expressed as a percentage. D) the stock's beta.