Nicholas, a regional sales manager, noted that the number of sales representatives falling short of their targets had been slowly increasing over the past few months
He called for a meeting to understand the reasons for this trend and then directed his employees to increase their productivity within a specific period of time. This is an example of ________.
A) need-based communication
B) nonverbal communication
C) goal-based communication
D) intrapersonal communication
E) horizontal communication
C
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Fieldworkers who cheat by submitting bogus questionnaires are an example of:
A) intentional fieldworker error B) unintentional fieldworker error C) intentional respondent error D) unintentional respondent error E) none of the above; fieldworkers do not cheat
Ursa Martin, a book publisher, has decided to work with Hope in Children, a charity foundation that helps feed and educate children in poor countries
Ursa Martin has decided that a percentage of revenue from every book it sells will go to the charity. The books are marketed by conveying this message to customers. Which of the following marketing techniques describes Ursa Martin's association with Hope in Children? A) joint venture marketing B) cause-related marketing C) niche marketing D) green marketing E) test marketing