A business should consider creating a blog or microblog account whenever it has ________ to share with an online audience
A) a one-time sales opportunity
B) an advertising campaign
C) a continuing stream of information
D) a press release to announce something newsworthy
C
Explanation: C) Blogs or microblogs are a potential solution whenever you have a continuing stream of information to share with an online audience.
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Organization of the sales force by customer type:
A. Produces lower administrative costs than organizations with a product orientation B. Can cause customers to become frustrated and/or confused C. Eliminates any duplication of sales effort D. Would indicate that the individual members of the sales force would sell different products even if operating in neighboring communities E. Is declining in popularity because of cost disadvantages
Dividends are best defined as:
A. cash payments to shareholders. B. cash payments to either bond holders or shareholders. C. cash or stock payments to shareholders. D. cash or stock payments to either bondholders or shareholders. E. distributions of stock to current shareholders.