A company is most likely doomed to failure in a foreign country if it _____
a. does not understand the country's culture
b. does not emphasize its home country's language over that of the country
c. varies its marketing mix based on the country's economic growth
d. pays attention to the country's demographics
ANSWER: a
Central to any society is a common set of values shared by its citizens that determines what is socially acceptable and what is not. A company that does not understand a country's culture is doomed to failure in that country. Cultural blunders lead to misunderstandings and often perceptions of rudeness and even incompetence.
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At the end of an average twelve hour day, how many cans of soda will the vending machine have dispensed?
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