Which of the following is NOT a planning tip that can make a spot effective?
A) flash the logo or show the package
B) try to communicate fringe benefits
C) show the brand name to establish identification
D) read the audio aloud to catch tongue twisters
E) make sentences short and uncomplicated
B
Business
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According to Maslow's hierarchy of needs, which of the following is most likely an esteem need?
A) love B) security C) hunger D) self-development E) status
Business
The amount of the preferred stock dividend is generally fixed either as a dollar amount or as a
percentage of the par value. Indicate whether the statement is true or false
Business