If there is significant variation among subjects regarding their attitudes towards a given brand, this variance will be reflected most clearly in which of the following measures of brand attitude?

Sales persons and brokers working for another license brokers are called

A) realtors B) agents C) associate licensees D) employees

The probability of survival for an international business increases if it:

A. enters a national market after several other foreign firms have already done so. B. avoids the use of countertrade agreements. C. enters a national market early. D. enters a foreign market via turnkey projects. E. avoids engaging in joint ventures.