When Mr. Douglas was preparing to speak to the PTA at his son's school, his audience analysis was limited to assuming that his listeners would share a common concern for their children's welfare. What technique is he using to gain audience information?

A. informal audience analysis
B. formal audience analysis
C. one-to-one response
D. simplifying devices

Answer: D

Communication & Mass Media

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A negatively skewed curve represents a distribution in which there are very few scores on the right side of the distribution.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Carlos, a chemist, is giving a scripted speech about a recent advance his lab made in the quest to find a cure for cancer. The topic of the speech should be very exciting to his audience, but instead most of them look bored because Carlos's vocal pitch is generally monotone. Which pitfall of scripted speeches has Carlos fallen victim to?

A. being underprepared B. sounding conversational C. reader's voice D. sounding insincere

Communication & Mass Media