Daniel tends to view strangers as inconsiderate and rude. Therefore, when he goes to a store and the person in front of him doesn’t hold the door open, he takes it as a deliberate slight rather than assuming the person just didn’t know he was behind

her. Daniel’s perception of the situation is shaped through his individual _____.

a. stereotype
b. frame
c. script
d. schema

Answer: b

Communication & Mass Media

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What is an immediate environment?

What will be an ideal response?

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.If your results are reliable, it means they must be accurate or true. 2.If your results are reliable, it means other researchers doing your study should get the same results each time. 3.Intercoder reliability attempts to show that a measure of communication will produce the same results at two different times if everything else is the same. 4.In test-retest, a test is given to a group of people and then repeated, with the same people, a week or two later. 5.Inter-item reliability checks that individual questions in a set are measuring the same concept.

Communication & Mass Media