For ________ pricing to be effective, there must be sufficient customers willing to buy the product at the high initial price, they should interpret that high price as signifying high quality, and that high price should not attract competition.

Alan has assets with a total value of $12,000. He has liabilities of $8,000. Which of the following is true?

A) Alan has a positive net worth of $20,000. B) Alan has a negative net worth of $4,000. C) Alan has a negative net worth of $8,000. D) Alan has a positive net worth of $4,000. E) Alan has a positive net worth of $12,000.

A ________ is a contract to buy or sell a financial instrument for a set price at a later date

A) financial future B) put option C) credit derivative D) call option E) commodities future