Repeating information in a direct quote that you have already included elsewhere in the story is a good way of emphasizing that information for the reader

Indicate whether the statement is true or false

False

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. The news release is the only appropriate tactic for communicating with radio, television, and newspapers. 2. According to the media database company Cision, its 2017 State of the Media Report confirms that journalists rank fact sheets as one of their most valuable resources. 3. Within digital news releases you can include relevant URL links to provide further information. 4. A fact sheet must be labeled “Fact Sheet” at the top and include a headline and dateline. 5. The language used in a speech should be exactly like that used in all PR writing.

Communication & Mass Media

Angie works for a local nonprofit organization, which is in desperate need of volunteers. Angie places several radio and Internet ads promoting the advantages of helping people in need. Which audience is Angie targeting with her external communication?

A. consumers B. the media C. potential members D. the general public

Communication & Mass Media