To evaluatea new scheme introduced by the Wiconsins Banking Ltd., the PR executive arranged a group of people to look at the consumers' and critics' comments on social media and other sources. What method is employed here?

a. Analyzing information
b. Gathering information
c. Referencing sources
d. Identifying situations

A

Communication & Mass Media

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Traditional tactics in marketing public relations include ________

A) blogs and interactive websites B) advertising C) billboards D) All of the above. E) None of the above.

Communication & Mass Media

Most everyone will be sorry to see Professor Carmichael retire at the end of this academic year. Abel, on the other hand, has told people "It's about time that crusty old geezer retires. He's way too old to still be in the classroom." This is an example of __________.

A. polarization B. hate speech C. sexist language D. static evaluation

Communication & Mass Media