Messages that ________ are designed to primarily affect attitudes and create beliefs
A) inform
B) teach
C) create brand association
D) persuade
E) drive action
D
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A(n) ________ presentation is used by salespeople to ensure that current customers maintain an ongoing awareness and familiarity with a product
A) technical B) probing C) informative D) persuasive E) reminder
Professionals such as doctors and lawyers display their degrees and certifications because ____________
a. they want to build personal relationships with their clientele and generate a moment of truth. b. they want customers to "see" their credentials that qualify them to provide the service. c. they want to provide detailed information about their core values. d. they want to provide a visual example of their prowess and enhance experiential attributes. e. These items act as an advertisement that highlights important aspects of their company.