If we show that two sets of data are correlated, we prove a cause-and-effect relationship.

What did PR firm Exponent do to engage customers during the fall season?

a. put out a Fall Flavor Cookbook b. created a scavenger hunt c. ran a coffeemaker giveaway promotion d. ran magazine ads featuring celebrities with Caribou Coffee

Which of the following represents the values, customs, and communication behaviors that workplace members share and that reflect their organization's distinct identity?

A. organizational culture B. organizational rituals C. organizational rites D. workplace roles