An investment banker assumes underwriting risk in both negotiated purchases and privileged

In terms of the hierarchy of effects model, cognitive message strategies would be most closely tied to which stage(s)?

A) awareness and knowledge B) liking, preference, and conviction C) actual purchase D) knowledge and preference

The ________ is the entire group under study as specified by a research project

A) population B) sample frame C) communicate sample D) total sample E) none of the above