________ describes the company's optimization of the value of its customer base

A) Customer relationship management
B) Behavioral targeting
C) Customer value management
D) Terminal marketing
E) Personalized marketing

C

Business

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A box of cake mix can be the basis for a tasty cake even if the novice baker adds olive oil instead of vegetable oil and forgets to set a timer. The cake recipe has probably been developed using:

A) value analysis. B) the development funnel. C) robust design. D) Design for the Environment.

Business

The probability of a Type II error is denoted as _______

A) alpha B) beta C) sigma D) rho

Business