Sally's is a boutique bakery that specializes in cupcakes. Give some methods by which Sally's can position itself without spending a lot on promotions
What will be an ideal response?
Student answers will vary. Because small businesses often must rely on word of mouth to establish their positioning, public relations, social networking, and low-cost promotions and sponsorship can be inexpensive alternatives for Sally's. Creating a vibrant brand community among current and prospective customers can also be a cost-effective way to reinforce loyalty and help spread the word to new prospects.
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ABC Corporation knew that XYZ Industries could provide the casings needed for their new line of typewriters as they had for the previous generations of typewriters
Therefore, they designated XYZ as the supplier for that key element, a practice known as ________. Fill in the blank(s) with the appropriate word(s).
One way that leaders need to adjust their leadership style when working with teams is to move to:
A) a heavy emphasis on training. B) make the most of differences rather than just inhibit conflict. C) provide more direction and less inspiration. D) a more reactive mode, responding to problems rather than trying to foresee them.