A snack foods manufacturing company is releasing a new line of potato chips aimed at children under 10 years of age
The advertising agency is told to develop advertisements that show children who eat the potato chips being transported to a magical wonderland where everything is made of potato chips. What dramatic format is the company asking the ad agency to employ, and why?
a) Fantasy; as it involves creating an unreal and abnormal world to make a point about the potato chips
emonstration; as the ad demonstrates the state of the mind of anyone who eats the potato chips
b) Demonstration; as the ad demonstrates the state of the mind of anyone who eats the potato chips
c) Slice of life; as the ad depicts the kind of life one would experience for a short time once they eat the potato chips
d) Problem resolution; as the ad specifies the problem of all potato chips tasting the same and the resolution of an out-of-the-world experience with this new brand of potato chips
ANS: a
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Selecting Hispanic authors' works as the reading assignments of her class would likely engage her Hispanic students more than assigning almost all White American authors' works. Indicate whether the statement is true or false.
Which of the following techniques for using research in journalism did Philip Meyer develop?
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