Which of the following is not a step to be considered during the planning stage of marketing and sales messages?
A) Assessing audience needs
B) Analyzing the competition
C) Determining key selling points
D) Anticipating purchase objections
E) Determining channel and medium
Answer: E
Explanation: E) Everything you've learned about planning messages applies in general to marketing and sales messages, but the planning steps for these messages have some particular aspects to consider as well. During the planning phase, audience needs should be assessed, competition analyzed, key selling points should be determined and potential objections should be anticipated.
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Congress passed the Securities Exchange Act of 1934, which created the Securities Exchange Commission. This legislation, which created an independent regulatory agency, is known as
a. enabling legislation. b. a Congressional act. c. administrative law. d. common law.
Which statement is false concerning the different observation methods?
A) Mechanical observation can vary widely from low to high structure depending upon on the methods used. B) The degree of disguise is low in the case of audits, as it is difficult to conceal the identity of auditors. C) Observation bias is high in the case of mechanical observation because a human observer is involved. D) The ability to observe in a natural setting is low in trace analysis because the observation takes place after the behavior has occurred.