While announcing his candidacy for the president of the Football Club Barcelona (FCB), John Laporte told the Barcelona supporters that if they back him, he will ensure FCB signs the best players, decreases ticket prices, and makesthe FCB a European

powerhouse again. What principle of persuasion was he trying to use?
a. People respond to positive messages.
b. People respond to fear messages.
c. People respond to meet needs.
d. People respond to dissolve dissonance.

A

Communication & Mass Media

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List three of the tasks that we use communication to accomplish

What will be an ideal response?

Communication & Mass Media

As a result of the downsizing of organization in the late 20th century,

A) many corporations downscaled or eliminated their public relations departments B) new opportunities were created for public relations agencies and consultants C) the demand for public relations counsel decreased D) A and B E) A and C

Communication & Mass Media