Marketing communication strategy can be decided by conducting an image analysis, which profiles the target audience in terms of ________
A) brand knowledge
B) purchase patterns
C) demographic characteristics
D) income levels
E) psychographic characteristics
A
Business
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Media selection problems are typically approached with LP by either
A) maximizing audience exposure or maximizing number of ads per time period. B) maximizing the number of different media or minimizing advertising costs. C) minimizing the number of different media or minimizing advertising costs. D) maximizing audience exposure or minimizing advertising costs. E) minimizing audience exposure or minimizing advertising costs.
Business
Why would a manager not accept a positive net present value project?
What will be an ideal response?
Business