The buying process begins when someone places an order with a sales representative

Advantages of direct marketing include all EXCEPT:

a. It can be relatively inexpensive b. You do all the work your self c. You control the information that is passed on to the consumer d. You control the final price

Pippen Co. recorded operating data for its shoe division for the year. The company's desired return is 5%.

Sales $1,000,000 Contribution margin 200,000 Total direct fixed costs 120,000 Average total operating assets 400,000 Which one of the following reflects the controllable margin for the year? a) $80,000 b) $60,000 c) 20% d) 50%