In his article, "Innovative Imitation," Theodore Levitt argues that ________
A) imitation is wrong and should be punished
B) product imitation might be as profitable as product innovation
C) innovation is not possible without substantial imitation
D) innovation cannot begin unless dissatisfaction with imitation occurs
E) imitation should be against the law because of the intellectual property decision involved
B
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The proportions of the market value of the firm's assets financed via debt, common stock, and preferred stock are called the firm's:
A) financing costs. B) beta coefficients. C) capital structure weights. D) costs of capital. E) portfolio weights.
The term "window of opportunity," as discussed in Chapter 2, is a metaphor that describes the time period in which a firm can ________
A) obtain funding or financing B) hire new employees C) complete a financial analysis D) realistically enter a new market E) write a business plan