Pressures for cost reduction are intense in firms:
A. that produce products that are well differentiated.
B. whose major competitors are based in high-cost locations.
C. with persistent low capacity.
D. in which consumers face low switching costs.
E. with no international competition.
D
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Which of the following is an advantage of using an internal database?
A) Data always remains current in internal databases. B) Highly sophisticated equipment and techniques are not required for maintaining internal databases. C) Internal databases can be accessed more quickly and cheaply than other information sources. D) Internal databases require less maintenance efforts. E) Information obtained from internal databases is almost always sufficient for making marketing decisions.
Jonas Wilkes has struggled for many years with tight finances at home. Throughout school and college, he worked really hard, earned the best grades, and prepared himself for a better life
By a better life, he meant a house in the uptown Wellington Road and a membership in the Diamond District Club where he envisions himself playing golf on weekends. The residents of Wellington Road and the members of Diamond District Club serve as a(n) ________ for him. A) nominal group B) organizational group C) control group D) intervention group E) reference group