Principles developed by Ivy Lee in working with the press on behalf of business included ________
A) recognition that any publicity was good as long as a client's name was spelled correctly
B) commitment to present his client's point of view honestly, accurately, and forcefully
C) formation of third-front organizations
D) creation of "people in the street" interviews
B
Business
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________ are retailers that offer sales assistance because they carry more shopping goods about which customers might need information
A) Self-service retailers B) Full-service retailers C) Off-price retailers D) Limited-service retailers E) Specialty-service retailers
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What are commissioned reports? What are are the advantages and disadvantages of a commissioned report?
What will be an ideal response?
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