Discuss the differences in the three types product line retailers
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Answer: Product-Line Retailers feature broad product lines and include department stores, which are organized into specialized departments: shoes, furniture, women's petite sizes, and so on. Stores are usually large, handle a wide range of goods, and offer a variety of services, such as credit plans and delivery. Similarly, supermarkets are divided into departments of related products: food products, household products, and so forth. They stress low prices, self-service, and wide selection. In contrast, specialty stores, serve specific market segments with full product lines in narrow product fields, and often feature knowledgeable sales personnel.
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Describe the four primary challenges faced by retailers when they expand overseas. Provide examples of mistakes made by retailers in foreign markets
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