What are the various sources of need recognition among consumers? Discuss ways marketers can influence need recognition
What will be an ideal response?
The origins of need recognition may be either simple or complex. Consumers then act in ways to satisfy those needs, which can range from basic biological necessities to the need to achieve and distinguish oneself. Marketers can influence need recognition in concrete ways. They can use promotional tools to encourage certain types of behaviors and want certain products. They may also employ promotional techniques to emphasize certain needs over others, prompting consumers to resolve those needs through the purchase of one product or another. Marketers can also use connectors to feature their products and encourage consumers to try or purchase new product offerings.
You might also like to view...
The extent to which performance on the selection measure (i.e., the predictor) is associated with performance on the job is called:
A) reliability. B) validity. C) generalizability. D) utility.
What is cost of goods sold? Describe the flow of this cost through the job order costing system. Your answer should include the accounts involved and whether the flow involves a debit or credit
What will be an ideal response