International business is decreasing in the United States

Which of the following statements is true of a niche strategy?

a. A niche strategy is most suitable for firms that have achieved economies of scale. b. A niche strategy requires business firms to reduce after-purchase service options. c. A niche strategy involves removing extra frills from products. d. A niche strategy is ideal for small companies with limited resources.

Which of the following BEST describes advertising expenditures in Canada?

a. They exceed $250 billion per year in the huge industry that employs over 3 million people. b. They are dominated by the millions of small firms competing for business through price wars. c. They are completely controlled by the top 10 marketing communication companies in Canada. d. They are large, but the industry is small with fewer than 54,000 employees.