Based on the studies conducted by Nolan and colleagues (2008) and Goldstein and colleagues (2008), which approach seems to be most effective at motivating people to behave in ways that are more environmentally friendly?
a. operant conditioning
b. informational social influence
c. cognitive dissonance
d. guilt and fear appeals
Answer: B
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Because individuals can perform poorly in some areas and be exceptional in other areas, psychologists
a. are looking at broader definitions of intelligence. b. are looking at narrower definitions of intelligence. c. focus on predicting the likelihood of success in school. d. focus on finding better ways to measure the g-factor.
The opponent-process theory of color vision explains which of these observations? a. From a greater distance, blue dots look black, although other small dots keep their color. b. You can easily recognize an object's color even while wearing tinted glasses
c. After you stare at a bright color for a minute, you look away and see a different color. d. Color vision becomes weaker and weaker toward the periphery of the retina.