Answer the following statements true (T) or false (F)

1. Play script is an organized and systematic approach that demands that the analyst understand and articulate the action taken by the decision maker.
2. Trade journals and newspaper clippings observed in an office indicate that the manager has an interest in external information.
3. Executives in warmly lit offices tend to gather information more informally than other executives do.
4. Text analytics is software that can analyze unstructured qualitative data from any source including transcripts of interviews, written reports, or customers' communication collected through email, wikis, blogs, chat rooms, and other social networking sites.

1. TRUE
2. TRUE
3. TRUE
4. TRUE