If you were public relations director of the Family Channel, how would you answer possible stockholder concerns about using corporate resources for charitable activities that don't directly boost the bottom line?

What will be an ideal response?

Students might explain the realities of corporate social responsibility – the
increasing expectations that corporations, just as citizens, will devote time and
resources to community improvement. Carol Cone's Chapter 6 "Memo from the
Field" also notes that values-driven companies attract good employees.