Which of the following is true of nontraditional channels?
a. They detract from the profitability of the primary and secondary channels controlled by a business.
b. They are used to sell stolen or counterfeited products.
c. They enable a consumer to return a product when it reaches the end of its useful life.
d. They help differentiate a firm's product from the competition.
ANSWER: d
Nontraditional channels help differentiate a firm's product from the competition. Nontraditional channels include the Internet, mail-order channels, or infomercials.
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