Saint-Jacques does not endorse using the cultural dimensions of individualism and collectivism in part because _______
a. cultures are homogenous
b. cultural practices override individual differences
c. cultural dimensions are very difficult to accurately to measure
d. cultures change very little over time
C
Communication & Mass Media
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All of the following are advice for constructing audience survey questionnaires except
a. state your questions as simply and clearly as possible. b. use words like "always" and "never" that force definitive answers. c. avoid a clear bias that leads responses in a given direction. d. all the above advice is offered.
Communication & Mass Media
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Indicate whether the statement is true or false.
Communication & Mass Media