Which of the following is true of laggards?
a. They are more likely to get their information from scientific sources and experts.
b. They act as an important link in the process of diffusing ideas.
c. They are eager to try new products and ideas, almost as an obsession.
d. They have the longest adoption time and the lowest socioeconomic status.
ANSWER: d
Laggards have the longest adoption time and the lowest socioeconomic status. They tend to be suspicious of new products and alienated from a rapidly advancing society.
You might also like to view...
In life insurance, the death of a key family member is considered what type of loss?
A. A personal loss B. A human loss C. A personnel loss D. An income loss
According to research, social media channels are most effective to reach and engage business prospects at ________
A) large government buying centers B) large multinational companies C) independent producers D) small not-for-profits E) mid-to-large-size companies