________ is the practice of sending messages only when consumers express a willingness to become more involved with the brand

The Bank of North America:

a. was the first incorporated bank in the United States b. was patterned after the Central Bank of England c. was established to assist in financing the Civil War d. all the above e. none of the above

Glee and The Wall Street Journal are both examples of ________-specific media within each general media type

A) alternative media B) major media C) media vehicles D) media multitaskers E) micromedia