Which of the following is not a risk or cost of Internet auctions?
A) delayed consumption costs
B) equipment costs
C) price transparency
D) trust risks
C
Business
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When marketers use evocative images or music, what step in the AIDA plan is being developed?
A) Attention B) Interest C) Action D) Desire E) Interactivity
Business
Which of the following is true of a franchise?
A) The franchisor and franchisee are established as separate legal entities. B) A franchisee does not need a license to use the franchisor's trademark. C) The franchisee does not have access to the franchisor's knowledge. D) A franchise is considered a joint venture.
Business