What are the three categories of social media analytics technologies and what do they do?
What will be an ideal response?
• Descriptive analytics: Uses simple statistics to identify activity characteristics and trends, such as how many followers you have, how many reviews were generated on Facebook, and which channels are being used most often.
• Social network analysis: Follows the links between friends, fans, and followers to identify connections of influence as well as the biggest sources of influence.
• Advanced analytics: Includes predictive analytics and text analytics that examine the content in online conversations to identify themes, sentiments, and connections that would not be revealed by casual surveillance.
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Identify the consumer segment that are highly interested in global brands and are less concerned about the companies' social responsibility
A) global dreamers B) global citizens C) antiglobals D) global agnostics
Tourism would show up on the
A) merchandise account. B) current account. C) capital account. D) A and C.