What is the major difference between the marketing orientation of Ford Motor Company and of Canadian Blood Services?
a. Canadian Blood Services does not have to be concerned with advertising or promotion.
b. Quantitative methods of market research can be used at Ford.
c. Ford has a target market.
d. The rewards of Canadian Blood Services are long-term social benefits.
Ans: d. The rewards of Canadian Blood Services are long-term social benefits.
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A) $2,015 B) $4,108 C) $316 D) $2,093
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