Which of the following is true of choosing a distribution strategy?
A. The optimal distribution strategy is determined by the relative costs and benefits of each alternative, which vary from country to country.
B. A choice of distribution strategy does not determine which channel the firm will use to reach potential consumers.
C. The channel length, the final selling price, and the firm's profit margin are completely independent of each other.
D. The longer a distribution channel, the lower the aggregate markup.
E. The longer a distribution channel, the lower the price consumers are charged for the final product.
A
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The first step in the marketing research process is to:
a. specify the sampling procedures to be followed. b. recognize a marketing problem or opportunity. c. collect primary data from the available sources. d. plan a research design and gather secondary data.
An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they tried the new makeup. In terms of the communication model, the sender of this message is _______
a) Melina Kanakaredes B) Ladies' Home Journal C) readers who redeem the $1-off coupon D) Maybelline E) the target market to which Melina Kanakaredes appeals