Which of the following terms refers to the domestic sale of products manufactured under a license that only grants a foreign licensee the right to sell the goods overseas?

Which of the following, if true, most seriously weakens the argument for consumer-generated advertising?

A) Research indicates that less than 10 percent of consumers participate in such programs. B) Not all consumer-generated advertising efforts are highly successful. C) Consumers tend to project negative product experiences in such programs. D) The future growth of consumer-generated advertising is uncertain. E) Advertising agencies perceive consumer-generated advertising as a threat to their monopoly.

Which of the following statements is true?

A) The level of general economic conditions will determine whether a firm should utilize an arithmetic average cost of capital or a weighted average cost of capital. B) A firm should utilize a weighted average cost of capital for evaluating investment decisions rather than an arithmetic average cost of capital. C) For an average firm that is capitalized with 65% equity, usage of an arithmetic average cost of capital will usually overstate the true cost of capital. D) All of the above are true. E) None of the above is true.