According to research on advertising, which of the following statements is FALSE?
a. Storing enough positive memories from commercials can eventually create "memories" that never happened.
b. The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
c. Long-term advertising campaigns create a "brand" memory that can be remarkably strong, especially for ads first viewed in early childhood.
d. The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.
B
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Regarding the biological biasing effect, which of the following statements is FALSE?
a. According to supporters of the biological biasing effect, women are more often "left brained," and men are more often "right brained." b. Differences in male and female brains may affect the chances of retaining language abilities after a person suffers a stroke or brain injury. c. The differences between men and women on math and language tasks are based on averages. d. The narrowing of the gap between male and female scores on the Scholastic Assessment Test provides evidence that supports the biological biasing effect.
Pepe's mother doesn't acknowledge his good grades at school but punishes him harshly when he forgets to do his chores at home. This is an example of the ________ model of depression
Fill in the blank(s) with correct word