Marketing communications budgets tend to be higher when there ________
A) is high channel support
B) exists hardly any change in the marketing program over time
C) are infrequent product purchases in large quantities
D) are differentiated products and nonhomogeneous customer needs
E) are many easily reachable customers spread over small geographic territories
D
Business
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Indicate whether the statement is true or false
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How many theater patrons from Scenario B.1 are either waiting in line to be seated or being seated by the volunteer octogenarian usher?
A) four B) five C) six D) seven
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