A company that does not want to add to the product lines in its portfolio would be most likely to select which of the following options?
A) multibranding
B) bundling
C) brand extension
D) brand stretching
E) line extension
B
Business
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An advantage of licensing as a method of entering global competition is:
A. That the licensing company takes on less risk and expense B. That the licensing company has control over its technology C. That the licensing company has control over quality levels D. That the licensing company utilizes lower production costs E. None of the above
Business
What is the name of the Internet organization that controls assignment of top-level domains?
A) CANNI B) ICANN C) ACINN D) CNIAN
Business