A strategic alliance increases the expense of building the business's value chain

The price component of a marketing mix is:

a. a competitive weapon for companies. b. decided after the promotion strategies are finalized. c. the starting point of the marketing mix. d. the least flexible element of the marketing mix.

Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions, making them very difficult to change by marketers

Indicate whether the statement is true or false