In marketing terms, ____________ means providing a relatively narrow product mix for a particular market segment

What type of annuity payment option provides a guaranteed income to the annuitant for life and, if the annuitant dies before the annuity is depleted, a lump-sum cash payment to the annuitant's beneficiary?

A) Period certain option B) Cash refund option C) Straight life option D) Installment refund option

Over the course of one day, researchers counted the number of out-of-state cars parked in an outlet mall parking lot at 10 a.m. and 4 p.m. The gathering of this quantitative data is an example of descriptive research using ________

A) a hierarchical format B) a cross-sectional design C) latitudinal tracking D) a longitudinal design E) ethnography